Australians want delicious and diverse flavours, and fast. People are busier than ever, spending less time in the kitchen and more time dining out. They want quality, healthy, fast-casual meals and they want them now! So, what’s a menu option that will satisfy the evolving Australian consumer? Poké of course!
Zingy, crunchy, cooked, raw, salty and sweet all at the same time, poké truly is the bowl of the moment! Once a Hawaiian staple and now a global food phenomenon, poké is fresh, healthy and deeply satisfying.
Pronounced “Poh-Kay”, the dish was traditionally made by Hawaiian fisherman who, influenced by Asian cuisine, tossed raw trimmings of their catch with umami sauces and seaweed, and served it over a bed of rice. Now, chefs around the globe are putting their own spin on the dish, swapping the original elements of rice and raw fish for grains, noodles, katsu chicken or even tofu!
So what’s with all the hype? Well for starters poké is delicious, healthy and totally photogenic, but the real appeal for chefs is its cost-effectiveness, versatility and simple assembly. With not a lot of cooking or equipment required and a price point of up to $20 per bowl, it’s extremely economical.
Poké is becoming a fast-casual staple, which appeals to both health conscious middle-aged workers, who crave a nourishing lunch on-the-go, and young foodies searching for that ‘Instagram-able’ meal. It is also highly customisable and the recent trend of plant based poké has allowed chefs to tap into the vegetarian market. By using ingredients such tofu, chefs can align their offering with the holistic values of the vegetarian consumer.
There is also no right or wrong when it comes to poké. Chefs can be as adventurous as they like, playing with colours, flavours, texture and depth with ingredients like vegetable spirals and wasabi peas, or take the traditional approach with ‘Ahi’ tuna, seaweed and rice. Either way it’s sure to attract crowds as more Australian’s are bowled over by the poké craze!
So whether you’re wanting to attract the blue collar worker, trendsetting millennial or plant-based foodies, poké is a simple way to spice up your menu. To assist in getting this trend on your menu, Bidfood, Australia’s leading foodservice distributor, have released ‘Poké’ a guide to creating your own perfect bowls. View it now at bidfood.com.au/poke.
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