NESCAFÉ is the Official Cuppa Partner of R U OK?

NESCAFÉ has signed a 3-year agreement with R U OK? to become their Official Cuppa Partner. This partnership is a perfect fit with the brand’s heritage anchored in facilitating connections and bringing people and communities closer together, as well as creating great coffee experiences that make life better.

Who is R U OK?

R U OK? is a public health promotion charity that encourages people to stay connected and have conversations that can help others through difficult times in their lives.

They understand that regular, meaningful conversations about life’s ups and downs can help those you care about feel connected and supported.

R U OK? Day is Thursday 14th September 2023 and the theme is “I’m here, to hear.”

In the time it takes to have a meaningful conversation, genuinely listen with an open mind, and share a coffee, it could change someone’s life.

Visit for more info and resources.

What does being the Official Cuppa Partner mean?

A key barrier to initiating a mental health conversation with a friend, colleague, family and others is being uncertain of when the right time to ask and the right way to ask is.

Millions of cups of NESCAFÉ are drunk by Australians every day, so making every shared cup a green light to ask ‘Are you OK?’ is opportune to not only prompt meaningful conversations but also normalise them.

Coffee is the ideal casual context for connection, and the shared coffee moment is the right time and right way to have a meaningful chat.

Share a cuppa and start a conversation.

Limited-edition R U OKAY? x NESCAFÉ tin

A specially designed R U OK? x NESCAFÉ BLEND 43 1kg tin has been developed to highlight the Official Cuppa partnership. Awareness and education are important but driving action is even more critical, and this unique tin can sit as the ‘yellow beacon’ on a kitchen benchtop, acting as a vehicle to start meaningful conversations in the workplace.

Share a cup of bold and smooth NESCAFÉ BLEND 43 with a colleague and ask, ‘Are you OK?’

Bidfood Blog Support Image NESCAFE RUOK 800 x 500