NESCAFÉ BLEND 43 & MILO Celebrate Australia.
NESCAFÉ BLEND 43 and MILO are both uniquely Australian brands that have been enjoyed by Aussies for generations.
NESCAFÉ BLEND 43 has been enjoyed by Australian communities for over 80 years and is crafted by our Gympie factory in Queensland. MILO has helped to fuel our nation since 1934 from Smithtown, NSW. Made by Aussies for Australian tastes, both brands are engrained in our community stories.
Introducing the 2022 ‘Celebrate Community Spirit’ Collection, the second iteration of the campaign, celebrating the energy, stories and community spirit of 6 much-loved Aussie towns.
From October 2022, each NESCAFÉ 1kg instant coffee tin and MILO 1.9kg choc-malt tin will feature an illustration of an event or a unique community story that brings people together – just like a cup of NESCAFÉ BLEND 43 or MILO does. The designs range from the iconic Boorowa Irish Woolfest, an AFLW match in Geelong, to the quirky Henley on Todd Regatta boat race in Alice Springs. The six illustrations represent the unique Australian community spirit and stories that fuel our nation.
Rotary partnership.
NESTLÉ Professional is proud to continue its partnership with Rotary in Australia in this campaign.
Local Rotary Clubs in the six towns have been given $5,000 grants from NESTLÉ Professional to invest in a community initiative important to each town. Each Rotary Club has also been gifted with an allocation of limited-edition instant coffee tins featuring their town. These tins are to be used for the Club to on-sell, or donate to the local community, with any profits retained by each Club.
The initiative will build on the partnership between NESCAFÉ BLEND 43 & MILO and Rotary in Australia and continue to celebrate and support the people and community spirit of Australia.
The towns.
Alice Springs
NT
When you live in the desert, determination is second nature. So, when the people of Alice Springs wanted a boat race, they were determined to have one wherever they could. In doing so, they pulled together to create one of the most unique sporting events on the planet. Since 1962, generations have come to watch bottomless boats race on the empty Todd River. Powered by legs young and old, no boat is too whacky, with everything from bathtubs to Viking ships being raced. And at the Henley on Todd Regatta, everyone goes home feeling a winner, even the spectators.
Boorowa
NSW
In the green farming village of Boorowa, the sheep significantly outnumber the people. So when the locals wanted to honour their town and its Irish founders, picking a theme was easy. The Boorowa Irish Woolfest has been running now for over 20 years and is famous for the very entertaining, Running of the Sheep, uniting the whole community. Thousands of people come together each year to enjoy the displays, music, markets, food and the running. The town once famous for its wool, is now known nationwide for its hospitality.
Mandurah
WA
They say it’s the little things that make a big difference. In Mandurah this is most certainly true. Every year this community in Western Australia celebrates the crabs that make their region even more special. Crab Fest draws over 100,000 people for cooking demonstrations, food, music, and of course, crabs. Even when the festival was sadly cancelled one year, the locals came together to support the small businesses who would have taken part, placing orders to keep their businesses going. The locals, it turns out, are even sweeter than the crabs.
Burnie
TAS
For nearly 40 years the whole community, from the young to the young at heart, has come together for the annual Burnie 10 race in Tasmania. Taking part here means running, walking, or just coming out to support those who are; and just turning up makes you a winner. The race was introduced to put Burnie on the map, and it has, but for more reasons than the race. Those that join in will tell you it’s the passion of the locals that takes out first place every single year.
Charters Towers
QLD
Charters Towers knows how important sport is for a community, and a parents meeting back in 1986 would change the lives of generations of kids to come. The goal that night was to find ways to bring kids together, even if they lived hundreds of kilometres away from each other. And so, the Fit 4 Rural Futures Camp was born. This sports camp has everything from cricket to dancing and was designed to prove that sport is not only a great teacher but brings people together. The kids leave every year with new skills, full bellies and new mates.
Geelong
VIC
Geelong in South-Western Victoria covers a beautiful but vast area and its size can make it a daunting place for new arrivals. The one thing that has always united the community are the local AFL clubs – as the first club was founded in 1859, we do mean ‘always!’ Game day ensured that every kid, no matter their background, could speak the universal language of sport. The one rule that the whole community has always agreed on, is that everyone is welcome at any of the Geelong football clubs, especially the kids.
Explore.
Learn more about Celebrate Australia
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