NESCAFÉ BLEND 43 Celebrate Australia.

NESCAFÉ BLEND 43 has been enjoyed by Australian communities for over 80 years and is made with Aussie community spirit, crafted by the Gympie factory in Queensland.

Introducing the ‘Celebrating Community Spirit’ Collection, raising a cuppa to the Australian enduring spirit and celebrating the community spirit of 6 much-loved Aussie towns.

For a limited time, each 1kg tin of NESCAFÉ BLEND 43 instant coffee will feature an illustration that highlights the community spirit in each of these six Aussie towns. The designs range from a community rallying together in the event of a natural disaster, local sporting events that have led to international recognition, and the celebration of local food, wine, and art.

The range.

Celebrate six much loved Aussie towns: Broken Hill, Busselton, Mallacoota, Toowoomba, Strahan, and Willunga. These limited-edition tins are available in a mixed variety six pack, featuring at least one of the six local towns.

Rotary partnership.

NESTLÉ Professional is proud to partner with Rotary in Australia in this campaign.

Local Rotary Clubs in the six towns have been given $5,000 grants from NESTLÉ Professional to invest in a community initiative important to each town. Each Rotary Club has also been gifted with an allocation of limited-edition instant coffee tins featuring their town. These tins are to be used for the Club to on-sell, or donate to the local community, with any profits retained by each Club.

The initiative will build on the partnership between NESCAFÉ BLEND 43 and Rotary in Australia and continue to celebrate and support the people and community spirit of Australia.


The towns.

Each town was handpicked as they each demonstrate individual examples of ongoing community spirit and what it means to be Australian.


Breaky show

Listen to an interview about this campaign

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