Maximise menu appeal: why onion rings are your secret weapon

In today’s competitive foodservice landscape, standing out is essential. Whether you’re running a bustling pub kitchen, a local club bistro, or a high-volume takeaway outlet, your menu is your frontline for attracting and retaining customers. One simple way to elevate your offering? Add a crowd pleaser like Edgell® Hand-Cut Battered Onion Rings your secret weapon for taste, versatility, and margin.

Know your crowd – deliver what they love

Understanding your customer base is key. Are they after classic comfort food, quick bites or shareable snacks? Edgell® Hand-Cut Battered Onion Rings tick all the boxes. With their light, fluffy tempura-style batter and crisp onion sweetness, they’re a familiar favourite that feels premium. Perfect for pubs, sports bars, fish & chip shops, and cafés – anywhere there’s a deep fryer, onion rings belong.

Menu engineering – profit meets popularity

Not all dishes are created equal. Menu engineering helps you identify high-margin items and promote them effectively. Edgell® Hand-Cut Battered Onion Rings in a tempura-style batter offers great plate coverage and a premium feel, making it ideal for boosting profitability. Highlight them as a snack, a side, or even a game-day special the opportunities are endless.

Operational efficiency – quick, easy, crowd-pleasing

Streamlining back-of-house operations is just as important as front-of-house appeal. Edgell® Hand-Cut Battered Onion Rings are designed for performance:

  • Quick: Low prep and a 90-second fry make them an easy win.
  • Menu versatile: Works as a snack, side, or function menu item.
  • Crowd pleaser: A fried, fun, vegetarian option that’s as easy to add to group orders as a bowl of hot chips.

Your menu is more than a list it’s a strategic tool. By aligning it with customer preferences, profitability goals, and operational realities, you can drive growth and loyalty across your venue.

Ready to refresh your menu strategy? Add Edgell® Hand-Cut Battered Onion Rings to your line-up and discover why they’re your secret weapon.

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TSK 1931 Edgell Onion Ring Bidfood Camp Jan 2026 Supporting

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